We Give Credit When it is Due - Excellent PR Practice/Case Study

A few post back we posted the Domino's Pizza video. Well today the top dude sent out this video. Firstly I'm impressed they put their top guy out there and secondly that they didn't try pull the original video but rather confront the issue directly. Excellent PR practice. In a few months it will all be over.

This is how they Roll at Domino's Pizza